Verdict
It's not hard to see why the 7 Series is now the pick of the segment.
Those looking for a car that has all the road presence expected of a luxury sedan won't be left wanting with this BMW. It is 153mm longer, 59mm taller, and 48mm wider than before, and the car's new design is certainly unashamed to make these new dimensions known. Up front, the car's kidney grille is larger than before, allowing it to visually dwarf its predecessor.
But this 7 Series has not only grown larger; it has become more luxurious as well. Those slim head lights sport Swarovski crystals, which allow them to sparkle when they're illuminated. And its doors are now automatic, further elevating the kerbside appeal of BMW's new luxury sedan.
Step within the cabin of the 7 Series and there's plenty to admire as well. These include the 12.3-inch information display and 14.9-inch control display, the classy two-spoke steering wheel, as well as the Interaction Bar, which stretches across the width of the vehicle and doubles as the cabin's ambient lighting. Those seated at the rear also get their own 5.5-inch touch control display, which makes adjusting the music or air-conditioning settings just outright easy.
And of course, ensuring that you always get to enjoy all these touches is the car's excellent insulation. Exterior noises are just superbly shut out, and the fact that the 268bhp 3.0-litre straight-six engine delivers an appealing purr also ensures that every drive in the 7 Series is a serene experience.
For delivering so much technology, and for its appealingly imposing new exterior, the 7 Series is now the pick for the leader of the segment.