Occupying 6,000sqm of floor space and featuring over 60 BMW Group vehicles and concept cars, the larger than life BMW World 2014 event provided the perfect platform to introduce BMW i in Singapore - hence beginning a new age of sustainable electric mobility.
"The arrival of BMW i in Singapore marks yet another exciting chapter not only for us, but for Singapore too. With the launch of BMW i3 and BMW i8, Singapore is now placed alongside world-leading urban cities that have embraced sustainable mobility. The age of future mobility is finally here," said Mr. Sergio Solero, Managing Director of BMW Group Asia.
Mr. Sergio went on to add that BMW i will serve not only as an inspiration to others, but also pave the foundation for sustainable mobility to thrive in Singapore.
In part with this effort, BMW Group Asia and Nanyang Technological University (NTU) jointly hosted the Future of Mobility International Conference on the 1st of August.
The public dialogue session gathered the automotive media, government representatives, as well as university and industry experts to publicly discuss electric mobility and future mobility trends. The two key panel discussion sessions included, 'Global Electric Mobility - Ready to go Mass Market?' and 'Mobility Trends that will change the way we drive tomorrow'.
The BMW World 2014 also provided the stage to conduct a pilot study of BMW's Future Retail concept in Singapore. Future Retail is a comprehensive programme designed to enhance customer retail experience through increasing the number of customer contact points, so as to enhance their overall retail experience.
"As part of the pilot study, we introduced the presence of Product Geniuses at key exhibits of the BMW World 2014. Product Geniuses are highly knowledgeable individuals trained to share product information with our audience. The intention is to do so in a personal, emotional and yet premium way without putting our visitors through any sales pressure in the process," remarked Mr. Solero.
