With the unveiling of the BMW Concept X7 iPerformance at the IAA Cars 2017 show in Frankfurt, Germany, the BMW Group is not only pulling back the covers on a new model concept for the luxury segment, it is also introducing a whole new take on luxury for the BMW brand.

The Concept X7 iPerformance embodies this understanding of luxury in the form of a striking exterior composed of intently focused lines, and combines it with a generously-sized six-person interior pared down to the essentials - elementary forms, high-class materials and a state-of-the-art infotainment system brimming with connectivity.

The Concept's iPerformance badge denotes the presence of groundbreaking BMW eDrive technology allied with a BMW TwinPower Turbo petrol engine to create an exceptionally efficient and dynamic plug-in hybrid powertrain that excels in all driving situations - including running with zero local emissions.

This study car offers a look ahead to the future production model set to make its debut in 2018. The forthcoming BMW X7 forms part of the largest model offensive in the company's history. As part of its Number One > Next strategy, the BMW Group is seeking to substantially increase its sales and revenues in the luxury class.

The BMW X7 has a key role to play here, as Ian Robertson, Member of the BMW AG Management Board responsible for Sales and Brand BMW explains, "Since BMW founded the sports activity vehicle segment with the first X5 back in 1999, every subsequent X vehicle has broken new ground.

"The BMW X7 continues this tradition - the X family's new top model extends BMW's offering in the luxury class and redefines the concept of luxury for the BMW brand and beyond. It also embodies one of the most important elements of our corporate strategy Number One > Next, to grow our presence in the luxury class. Furthermore, the BMW Concept X7 demonstrates it's perfectly possible to combine a large sports activity vehicle with an electrified drivetrain."