For all artists and art collectors: Polestar launches unique art-for-car scheme

Artists and art aficionados can now look forward to buying a Polestar 1 with art pieces. Prospective buyers will be given the opportunity to pay for vehicle by trading art they already own. This initiative introduces an additional way of buying its halo performance hybrid before it ends production later this year.

Polestar's unique proposal comes amidst a recent trend towards new ways of trading art, from non-fungible tokens such as Bitcoins, to a pair of Kanye West-designed shoes selling for $1.8 million at a recent auction.

Polestar will consider all forms of art, including paintings, sculptures, photography, and installations. Incoming proposals will be vetted by a committee, and if deemed relevant, receive a valuation estimate by the two largest auction houses: Sotheby's and Philips. It is Polestar's intention to sell the art either by auction or through the dealers that represent the artists.

The scheme begins on 10 June and will run until 15 August 2021 in Europe and North America.