Kia360 brand experience centre reopens in Seoul

Kia has announced the re-opening of its customer-centric brand-experiencing venue, the Kia360, in Seoul.

Kia360 is the company's first public space dedicated to showcasing its new brand offerings, including future mobility lifestyles, electrified sustainable mobility solutions and design innovations. It has re-opened in line with Kia's new brand strategy of empowering customers with its inspiring movements, which was announced at the beginning of 2021.

The exterior of the Kia360 has been redesigned using the new brand-representative colours, the Midnight Black and Polar White, allowing for various eye-catching lighting displays throughout the day and night.

The interior comprises three experiential zones: The Brand & Design Zone, the EV Life Zone and the Kia User Zone. The three zones are connected to each other, enabling visitors to appreciate their diverse exhibits with ease and in sequential order.

Visitors will be treated to interactive digital content that responds to the movement of visitors, providing an immersive opportunity to envisage the future mobility lifestyles in engaging and amusing ways.