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The 30-second spot targets eco-conscious consumers and features the Kia Sportage being utilised to clean up rubbish along a beach.

18 Apr 2022 | International News : U.S.A




Kia America has launched a multi-channel marketing campaign for the all new 2023 Kia Sportage crossover.

At the centrepiece of the campaign is the 30-second broadcast spot entitled Beachcomber embedded above. In the spot, a Sportage driver retrieves a drag rake from the car's cargo area before connecting it to its tow hitch and makes multiple passes along the sand collecting trash, plastic bottles and other refuse. As the driver looks out at the crashing waves, scores of sea turtles emerge from the surf and begin making their way up the beach to nest in the sand. A voiceover intones, "Make more good, in the all new Sportage X-Pro."

Significantly larger, more capable, powerful and targeted to be more fuel efficient, new Sportage introduces several firsts for the U.S.A, including an available dual panoramic curved digital display.

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