Maserati celebrates Centenary with year long celebrations

A year-long celebration begins to mark Maserati's Centenary, a century lived in the name of sportsmanship, innovation and luxury. More than 23,000 orders to date worldwide are driving Maserati into a new dimension. Today, Maserati is amongst the fastest growing brands in the United States and a concrete reality in nearly 70 markets in the world, starting with China, Maserati's second largest commercial reality.

Maserati recently showcased its new brand look and marketing communication campaign at the L.A. Auto Show - inspired by 'The Absolute Opposite of Ordinary' concept - a testament to the company's first 100 years and a guideline for the next century to come.

Maserati also introduced the Centennial Logo, which serves as a constant reminder of the firms core belief that everything Maserati builds for the next 100 years, will always be - The Absolute Opposite of Ordinary.

Maserati was founded in Bologna, Italy, on December 1^st, 1914 and officially started operations on December 14^th. The nucleus of the company was then represented by Alfieri Maserati and two of his brothers, Ettore and Ernesto. A fourth brother, Bindo, joined the company when Alfieri died in 1932 and a fifth brother, Mario, is credited with designing the famed logo, taking inspiration from the Neptune fountain in Bologna.

Maserati is planning a series of activities to celebrate its first 100 years, with events to be organised in all major Maserati markets. The highlight will be an official gathering in Modena from September 19^th to 21^st, 2014, where an estimated 250 Maserati models will convene in Modena from all over the world.

The first sign of celebrations is the official Centennial book, 'Maserati - A Century of History', to be released in the first week of December and formally presented at the Maserati HQ showroom. A dedicated Maserati Centennial website will keep Maserati friends, fans, clients and collectors informed of all the activities planned to celebrate the 100^th anniversary. The Maserati Centennial year will officially end with a dedicated event on Sunday, December 14^th, 2014.