Running the right tyres is paramount to a vehicle's performance, fuel economy and, most importantly, your safety. For example, placing racing slicks on a Sport Utility Vehicle (SUV) just wouldn't make any sense.
A new on-road tyre for premium SUVs
The folks over at Bridgestone have come up with a new tyre designed exclusively for premium SUVs - the ALENZA 001. It is the company's flagship model in the new ALENZA tyre lineup and was developed using Ultimat Eye - Bridgestone's proprietary optimisation process and indoor testing facility.
The name ALENZA stems from the concept of a premium tyre that brings out, at a high level, the diverse capacities of premium SUVs. Al stands for 'to', 'toward', or 'a wing' in Latin; and enza refers to elegance, performance and refinement.
As testament to its performance and outstanding technology, the ALENZA has been selected by several premium carmakers - such as Audi, BMW, Chevrolet, Mercedes-Benz and Volkswagen - to be used as original fitment tyres in their SUV lineups.
Safe tyres, save lives
The ALENZA 001 has been engineered to provide instant steering response, straight line stability, excellent wet handling, and enhance wet braking. This is achieved by a Multi-Round Block Structure, which features an optimally-rounded rib edge that raises the tyre's contact pressure at the rib centre.
By rounding off the tyre block's end section, also known as chamfering, Bridgestone has managed to prevent the tyre's edges from curving inwards while braking. This results in the ALENZA being able to maintain flat contact with the road and attain high-level braking performance.
Midway through the cross section of the ALENZA are 3D M-shaped small grooves, which help prevent irregular wear by reducing the movement of the tyre tread. They also help extend the tyre's lifespan by up to 11 percent more than Bridgestone's other SUV tyres such as the Dueler H/P Sport.
Why SUVs?
SUVs, which are sometimes referred to as crossovers or crossover utility vehicles, have been gaining popularity in the past decade and are expected to continue to increase in demand globally. From premium models such as the Porsche Cayenne and Mercedes-Benz GLC to more affordable ones like the Nissan Qashqai and ubiquitous Honda Vezel, SUVs are all the rage these days.
And it's not hard to see why. These cars offer a high riding position with excellent visibility of the road ahead, spacious interiors and are versatile daily drivers.
"According to the Land Transport Authority's latest data, 31 percent of newly registered vehicles are SUVs. The introduction of the ALENZA 001 exemplifies Bridgestone's commitment to creating a better driving experience for SUV drivers." says Mr. Michael Tan, Managing Director of Bridgestone Tyre Sales Singapore Pte Ltd.
The ALENZA will expand Bridgestone's portfolio of products and is aimed at positioning the company to capture the growing SUV market segment within China and the Asia Pacific region.
Tell me more
The ALENZA 001 can be fitted onto any American, European or Asian premium SUV. The ALENZA lineup comes in 44 different sizes and can fit rims ranging from 16 to 22 inches in diameter. It also boasts a H-Y speed rating, 35-70 aspect ratio, and 215-315 section width.
From now until 31st August 2017, Bridgestone is offering a $55 instant cash rebate for a purchase of four pieces of the ALENZA 001 as part of the Great Singapore Sale. Only the first 900 sets of four Bridgestone tyres with registered warranty will be entitled to the instant cash rebate. Availability is strictly based on a first-come-first-serve basis, whilst stocks last.
To find out more about the ALENZA 001, head over to http://bit.ly/2rH0cYt. You can also check out other Bridgestone product offerings at its website. For more information on tyre availability and retail selling price, please visit or contact any authorised Bridgestone dealer.
