All-electric Hyundai compact EV concept debuts at 2025 IAA

Concept Three, Hyundai Motor's first compact EV concept under the Ioniq sub-brand, has made its debut at the IAA Mobility 2025. It signals the brand's future expansion into a new vehicle category, complementing its existing midsize and large EV models.

The concept embodies the Art of Steel design language, incorporating the strength and flexibility of steel in its sculpture. The Aero Hatch profile also delivers aerodynamic efficiency and a distinctive roofline combined with a vertical tailgate. Expressive Parametric Pixel lighting is featured on both its front and rear, while lemon-tinted glass and matching wheels forge vibrant links between exterior and interior.

The Concept Three signals Hyundai's expansion into a new vehicle category, complementing its existing midsize and large EV models

In addition, modular "Bring Your Own Lifestyle" widgets offer tailored experiences that allow customers to personalise their journey. Its interior also envisions the use of sustainable materials such as ocean waste textiles and lightweight aluminium foam, underscoring Hyundai's long-term vision to reduce environmental impact.

Completing the experience at Hyundai's booth at the 2025 IAA Mobility, the brand's lineup will feature seven electrified models, which alongside the Concept Three, will feature the Kona Electric, Ioniq 5, Ioniq 6 N, Ioniq 9, Inster Cross, and the Insteroid.