All new Peugeot 108: The design story
07 Jun 2014|2,161 views
With assertive new exterior styling, a chic 'about town' character and the choice of a TOP! Cabrio model with an electric fabric roof for the first time, the Peugeot 108 is a city car of distinction. Add in a contemporary and connectivity-oriented interior - plus a huge range of personalisation options inside and out - and the 108 simply oozes appeal.
At 3,470mm bumper to bumper, the car is 40mm longer than its predecessor, the much-loved Peugeot 107. The overall width remains the same at 1,630mm, while the maximum roof height is 10mm lower (1,460mm).
The 108's personality-packed exterior was chosen following an internal competition at parent company PSA's Design Centre in Velizy, near Paris.
Ivo Groen, Peugeot 108 Design Director, said the goal was to give the car a more premium and sophisticated feel, supporting the Brand's move upmarket and helping differentiate the 108 from its siblings, the Citroen C1 and Toyota Aygo.
The 108's 'nose' is dominated by its reinterpretation of the 'floating grille' as seen on recent new models such as the Peugeot 208, 2008 and 308. All of the car's extra length is at the front, improving its impact protection credentials.
Available in three and five-door body styles, the 108's cabin space is almost identical to the outgoing model. Where it is larger is in the boot, with a huge improvement in usable space. Cargo capacity has increased from 139 litres on the 107 to 196 litres in the 108.
With assertive new exterior styling, a chic 'about town' character and the choice of a TOP! Cabrio model with an electric fabric roof for the first time, the Peugeot 108 is a city car of distinction. Add in a contemporary and connectivity-oriented interior - plus a huge range of personalisation options inside and out - and the 108 simply oozes appeal.
At 3,470mm bumper to bumper, the car is 40mm longer than its predecessor, the much-loved Peugeot 107. The overall width remains the same at 1,630mm, while the maximum roof height is 10mm lower (1,460mm).
The 108's personality-packed exterior was chosen following an internal competition at parent company PSA's Design Centre in Velizy, near Paris.
Ivo Groen, Peugeot 108 Design Director, said the goal was to give the car a more premium and sophisticated feel, supporting the Brand's move upmarket and helping differentiate the 108 from its siblings, the Citroen C1 and Toyota Aygo.
The 108's 'nose' is dominated by its reinterpretation of the 'floating grille' as seen on recent new models such as the Peugeot 208, 2008 and 308. All of the car's extra length is at the front, improving its impact protection credentials.
Available in three and five-door body styles, the 108's cabin space is almost identical to the outgoing model. Where it is larger is in the boot, with a huge improvement in usable space. Cargo capacity has increased from 139 litres on the 107 to 196 litres in the 108.
Latest COE Prices
August 2025 | 1st BIDDING
NEXT TENDER: 20 Aug 2025
CAT A$102,009
CAT B$123,498
CAT C$70,001
CAT E$122,334
View Full Results Thank You For Your Subscription.