Alpine supports A$AP Rocky for launch of new fashion brand

Alpine has joined American Rapper, Designer, and Creator A$AP Rocky to present the latter's new fashion brand, American Sabotage, alongside its first ready-to-wear collection at the Paris Fashion Week.

The collection, designed by A$AP Rocky, Joshua Jamal and Bede Marchand, is said to combine art and commitment, and questions conventional definitions of fashion. It features a total of 30 non-conformist pieces, including pieces by Coucou Bebe.

Alpine also took the opportunity to exhibit its hydrogen-powered prototype Alpenglow and the new all-electric hot hatch, the A290, at the French capital. A$AP Rocky, meanwhile, drove to the brand's launch in an Alpine A110 R.

Alpine states that this collaboration was a demonstration of its desire to continue to question convention in order to create a more creative and daring world, and that it is demonstrating its commitment to explore new creative ideas and build an international, creative and non-conformist brand by supporting the launch of American Sabotage.