Aston Martin to debut new model at Monterey Car Week

Aston Martin has announced that it will unveil a new model at the 2023 Monterey Car Week come 18 August 2023. The yet-to-be-revealed new model will be showcased at The Quail alongside the firm's most powerful SUV, the DBX707, at Pebble Beach.

The recently revealed Aston Martin Valour, meanwhile, will also make its North American debut at the event. The firm's only front-engine V12 sports car available with a manual transmission will be showcased at a destination called the 'Aston Martin Club 1913'.

This location, Aston Martin states, will also host a special Q by Aston Martin studio, where customers can immerse themselves in the world of bespoke with the brand's specialists to create an Aston Martin that is completely unique to them. Here, test drives of the new DB12 and the DBX707 will also be offered.

Guests at the location will also be able to experience the Aston Martin Valhalla via virtual reality. Developed in collaboration with realtime rendering technology firm Zerolight, the experience will be delivered via a virtual reality headset which will immerse customers in a detailed digital twin of their Valhalla in an immersive 3D world. The technology will allow customers to specify the interior of their vehicle whilst sitting virtually inside it, or to choose the exterior specifications as they walk around the car.