Audi remains strong through first quarter
29 Apr 2009|2,458 views
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Despite the difficult overall economic environment with falling sales worldwide, the Audi Group made a successful start to the year in several markets and maintained its profitability in the first three months with a positive operating profit.
The Group generated revenue of €6.7 billion (about S$13 billion) from January through March (2008: €8.3 billion), 19.2 percent less than in the previous year. Operating profit in this period totaled €363 million (about S$708 million) (€514 million in 2008), a downturn of 29.4 percent.
"The first quarter developed much as we expected and provides us with a solid basis for reaching our target for 2009, namely of posting a significantly positive result," explained Axel Strotbek, Member of the Board of Management for Finance and Organization at AUDI AG.
Audi is continuing its model initiative in the current year with models such as the A5 Cabriolet, the A4 allroad quattro and the A5 Sportback. The market share figures recently published by the European carmakers' association ACEA for the months January through March confirms the brand's success.
According to these figures, Audi has taken the top spot in the premium segment in Western Europe with a market share of 4.6 percent (2008: 4.1 percent), ahead of its competitors.
"This success shows that we have the right products on the market and ones that are popular with customers. We are therefore continuing our model initiative at unabated speed in 2009 and investing around €2 billion in new, innovative products and efficient engines," added Strotbek.
The latest example is the A4 2.0 TDIe with 136 hp which will be in dealers' showrooms at the start of June: With an average fuel consumption of 4.6 liters of diesel per 100 kilometres (21.7 km/l) and CO2 emissions of 119 grammes per kilometre, this Audi is currently the most efficient midsize model on the market.
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Despite the difficult overall economic environment with falling sales worldwide, the Audi Group made a successful start to the year in several markets and maintained its profitability in the first three months with a positive operating profit.
The Group generated revenue of €6.7 billion (about S$13 billion) from January through March (2008: €8.3 billion), 19.2 percent less than in the previous year. Operating profit in this period totaled €363 million (about S$708 million) (€514 million in 2008), a downturn of 29.4 percent.
"The first quarter developed much as we expected and provides us with a solid basis for reaching our target for 2009, namely of posting a significantly positive result," explained Axel Strotbek, Member of the Board of Management for Finance and Organization at AUDI AG.
Audi is continuing its model initiative in the current year with models such as the A5 Cabriolet, the A4 allroad quattro and the A5 Sportback. The market share figures recently published by the European carmakers' association ACEA for the months January through March confirms the brand's success.
According to these figures, Audi has taken the top spot in the premium segment in Western Europe with a market share of 4.6 percent (2008: 4.1 percent), ahead of its competitors.
"This success shows that we have the right products on the market and ones that are popular with customers. We are therefore continuing our model initiative at unabated speed in 2009 and investing around €2 billion in new, innovative products and efficient engines," added Strotbek.
The latest example is the A4 2.0 TDIe with 136 hp which will be in dealers' showrooms at the start of June: With an average fuel consumption of 4.6 liters of diesel per 100 kilometres (21.7 km/l) and CO2 emissions of 119 grammes per kilometre, this Audi is currently the most efficient midsize model on the market.
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