Automobile Association of Singapore supports #3500LIVES road safety campaign

The Automobile Association of Singapore (AAS) supports the launch of the #3500LIVES road safety campaign in Singapore by the Federation Internationale de l'Automobile (FIA) and outdoor advertising company JCDecaux. Every day, 3,500 people die from car crashes worldwide, which is equivalent to a total of 1.25 million every year. Supported by famous ambassadors, this outdoor campaign aims to raise awareness and prompt road users to adopt easily applicable and efficient rules through simple and universal messages.

Featuring 13 different visuals and messages, the campaign brings together 13 ambassadors from different backgrounds. These include athletes like Rafael Nadal; Formula One drivers like Fernando Alonso and Nico Rosberg; MotoGP rider Marc Marquez; artistes like Pharrell Williams and Michelle Yeoh; as well as politicians like Anne Hidalgo. The AAS identifies children as one of the most vulnerable road users on the roads and has been actively participating in road safety efforts to educate the wider public on the importance of using a child restraint system.

To reinforce the awareness for this key concern, Singapore will be featuring the 'Use a Child Safety Seat' message from the #3500LIVES campaign endorsed by Michelle Yeoh, actress, producer and United Nations Development Programme goodwill ambassador. The campaign visual will be unveiled in a 12m-long billboard display at People's Park Centre starting today. It is expected to be rolled out in more than 70 countries by the end of 2017 and estimated to be viewed one billion times.