Bentley unveils new "Bentley Wings" emblem

Bentley has unveiled a new "Bentley Wings" emblem - the first step of a design and brand revolution at the British marque.

Created in-house by Bentley's own design team under the watchful eye of Robin Page, Director of Design, the new Winged B is the first step of the next chapter for the Bentley brand and its DNA.

The shape of the new wings are sharper and more dramatic than the outgoing version - more reminiscent of the angled wings of a Peregrine Falcon than the previous softer shapes. The lower feathers underneath the B have been removed entirely, for a cleaner shape.

The new Winged B is just the fifth iteration in Bentley's 106-year history and will be previewed with the reveal of a future vision concept car on 8 July 2025, coinciding with the opening of a new Design Studio at its headquarters in Crewe.