BMW collaborates with Jeff Koons to develop limited edition 8 Series Gran Coupe

BMW has announced that it will create a special edition of the M850i xDrive Gran Coupe with American Artist Jeff Koons.

Called the 8 X Jeff Koons, the luxurious 8 Series Gran Coupe will be for sale in a very limited collector's edition after its world premiere at Frieze Los Angeles, U.S.A in February 2022.

The car is said to sport an energetic and powerful design that will include both elements of pop art as well as geometric patterns, paying homage to the sporty 8 Series Gran Coupe's intricate contours and shape.

In 2010, the American artist already created a unique BMW M3 GT2 Art Car that performed at the 24 Hours of Le Mans race.

That same year, the rock singer Bono from U2 wrote in an editorial for the New York Times that Jeff Koons should have a part in designing the car of the future. BMW and Koons continued the conversation and are now proud to announce their latest collaboration at the invitation of Angelika Nollert, Director of Neue Sammlung - The Design Museum, in Munich's Pinakothek der Moderne.

The 8 X Jeff Koons is the embodiment of precision, refinement and craftmenship, with a multi-layer paint taking 285 hours to apply onto each car. The expressive and striking design combines 11 different exterior colours ranging from blue to silver as well as from yellow to black. Only two cars will be produced each week.

A multi-coloured interior will come with the car, comprised of high-end materials, fine leather and a cupholder lid with an edition badging and the artist's engraved signature. The seats are made up of the striking red and blue colors of the company's high-performance unit BMW M.