Chery to launch in the U.K. in Q3 2025
10 Jul 2025|68 views
Chery has confirmed that it will be entering the U.K. market under its own brand in Q3 2025, and will initially launch with two SUVs.
This announcement follows the successful U.K. brand launches of Chery's Omoda in August 2024 and Jaecoo in January 2025.
Chery believes it has a good shot in the U.K., given its proven track record of success across global territories. The U.K. go-to-market strategy features U.K.-optimised Chery models and combines traditional franchise dealerships with a strong emphasis on warranty and aftermarket care.
The first model from Chery U.K. will be unveiled at the 2025 Goodwood Festival of Speed in the First Glance paddock.
Chery has confirmed that it will be entering the U.K. market under its own brand in Q3 2025, and will initially launch with two SUVs.
This announcement follows the successful U.K. brand launches of Chery's Omoda in August 2024 and Jaecoo in January 2025.
Chery believes it has a good shot in the U.K., given its proven track record of success across global territories. The U.K. go-to-market strategy features U.K.-optimised Chery models and combines traditional franchise dealerships with a strong emphasis on warranty and aftermarket care.
The first model from Chery U.K. will be unveiled at the 2025 Goodwood Festival of Speed in the First Glance paddock.
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