Citroen DS launches innovative digital campaign for the DS3

The Citroen DS brand has launched an innovative digital campaign called #DS3byNight to showcase the new Xenon and Full LED light signature available on the facelifted DS3. This is the first communications campaign to use Pixelstick technology, which allows the DS brand to bring pictures and words to light in spectacular fashion.

To launch the new digital campaign, which is a first in Europe, an introductory #DS3byNight film references the world of luxury that is inherent in the DS brand, taking viewers on a tour of Paris enhanced by lights.

Echoing the Xenon and Full LED technologies used for the new DS3 headlamps, the DS brand is using this new 'light painting' technology to project detailed patterns and a range of animations in a series of time lapse films.