Genesis wins four 2020 Red Dot Awards

Genesis announced that the brand earned four 2020 Red Dot Awards. The brand was recognised with four awards within the Interface, Retail and Spatial Communication design sub-categories.

Genesis took home a win in Interface and User Experience Design for its 'Copper Design' Infotainment System featured on the all new G80 and GV80, marking the brand's first win in such a category following a years-long development effort and all new system aimed to give users an unparalleled and seamless experience.

The Genesis Infotainment System's 'Copper Design' provides optimised visibility and usability while driving, using a sophisticated theme that reflects the brand's luxury identity. Augmented Reality-based navigation, Car Pay, Valet Mode and Home-to-Car communications also utilise the theme for a consistent user experience.

The system also provides wireless updates for customers' continued satisfaction. The system was introduced on GV80 and G80 this year to great acclaim and customer satisfaction.

Genesis also won in the Retail Design - Showroom category for its brand experience center, Genesis Studio Hanam. Opened in 2016, Genesis Studio Hanam is designed as an open space devoid of purchase pressure, altogether different from existing car showrooms. It has succeeded as an innovative platform to host special exhibitions, new model presentations and concept car debuts.

Additional awards were received for special exhibitions presented at Genesis Studio Hanam for the G90 and the Mint Concept within Red Dot Awards' 'Spatial Communication - Light Installations and Event Design' category.

The new G90, the brand's luxury flagship sedan launched in 2019 and was exhibited in Genesis Hanam in the 'Complete Your Style: G90' display, an interactive media art installation.

Genesis designed the space in such a way that encourages audiences' active participation. When a visitor stepped into the specially built zone in the centre of the studio, the surrounding walls of the zone immediately turned into a particular colour of the person's outfit, which was automatically recognised by a sensor.

The Mint concept, the battery-powered, two-door concept car premiered in New York in 2019, was also exhibited at Genesis Studio Hanam. The video projection on the walls featured clips from the global media debut of the Mint Concept held in the Hudson Yards in New York. The exhibition invited the visitors to take souvenir photographs of themselves next to the vehicle and encouraged them to simultaneously view their images on a display panel located in the studio.