Honda and Ariel renew exclusive engine supply deal
17 Mar 2016|1,344 views
Honda (U.K.) and Ariel Motor Company have renewed their 16-year strong exclusive engine supply agreement that sees the famed Atom powered by the Civic Type R engine, and the new off-road Nomad by the Civic 2.4 unit.
The news comes as the two brands celebrate the 1,500th Honda-powered Ariel roaring out of the small factory in Somerset, where just eight highly skilled technicians spend 100-200 hours painstakingly hand-crafting one vehicle each at a time, from start to finish.
Ariel's founder Simon Saunders commented, "Our customers are hugely passionate about driving so the engine is everything. When we tell new customers that it's a Honda they simply nod and move on to the next question. They just know that it works. Switching to Honda engines is one of the best decisions that we've ever made. It's a brand that can't be matched for performance and bulletproof reliability and we're delighted that this success is set to continue well into the future."
Philip Crossman, Managing Director of Honda (U.K.), said, "The Ariel brand is an incredible British success story with a fascinating history and pedigree in producing bespoke machines which driving fans love. The two brands are a perfect match - not least with our common engineering expertise and reputation for unrivalled performance, reliability and durability. With the engine such a key factor it's a huge endorsement for Honda that Ariel chooses ours over others, and we look forward to continuing this successful partnership for many years to come."
Honda (U.K.) and Ariel Motor Company have renewed their 16-year strong exclusive engine supply agreement that sees the famed Atom powered by the Civic Type R engine, and the new off-road Nomad by the Civic 2.4 unit.
The news comes as the two brands celebrate the 1,500th Honda-powered Ariel roaring out of the small factory in Somerset, where just eight highly skilled technicians spend 100-200 hours painstakingly hand-crafting one vehicle each at a time, from start to finish.
Ariel's founder Simon Saunders commented, "Our customers are hugely passionate about driving so the engine is everything. When we tell new customers that it's a Honda they simply nod and move on to the next question. They just know that it works. Switching to Honda engines is one of the best decisions that we've ever made. It's a brand that can't be matched for performance and bulletproof reliability and we're delighted that this success is set to continue well into the future."
Philip Crossman, Managing Director of Honda (U.K.), said, "The Ariel brand is an incredible British success story with a fascinating history and pedigree in producing bespoke machines which driving fans love. The two brands are a perfect match - not least with our common engineering expertise and reputation for unrivalled performance, reliability and durability. With the engine such a key factor it's a huge endorsement for Honda that Ariel chooses ours over others, and we look forward to continuing this successful partnership for many years to come."
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