Hyundai partners with Designer Jeremy Scott for 2023 Re:Style exhibition
24 Mar 2023|1,263 views
Hyundai has announced that it will be launching Re:Style 2023 with renowned Fashion Designer Jeremy Scott. Now in its fourth year, 'Re:Style' is an eco-friendly upcycling platform that calls internationally acclaimed designers to transform automotive waste into fashion items.
For this year's collection, Jeremy Scott has made a haute couture collection utilising discarded materials from Hyundai's electric vehicles, alongside deadstock fabrics. The Hyundai Re:Style exhibition will be presented in Seongsu-dong in Seoul, South Korea, alongside the launch of the new Kona Electric, following a gala preview event.
The exhibition space has been designed with a parametric pixel motif, a representative element of Hyundai Motor's electric vehicle lineup, while visitors will also be able to view an archive book and brand film, designed to offer a more sensory experience.
Hyundai Motor's 'Re:Style' debuted in 2019 in New York with Maria Cornejo, who created clothing from waste car seat fabric. In 2020, the project served as a platform for a collaboration with six designers at London store Selfridges, while in 2021, the company partnered with L'Eclaireur in Paris and Boontheshop in Seoul to further widen its impact.
For this year's collection, Jeremy Scott has made a haute couture collection utilising discarded materials from Hyundai's electric vehicles, alongside deadstock fabrics. The Hyundai Re:Style exhibition will be presented in Seongsu-dong in Seoul, South Korea, alongside the launch of the new Kona Electric, following a gala preview event.
The exhibition space has been designed with a parametric pixel motif, a representative element of Hyundai Motor's electric vehicle lineup, while visitors will also be able to view an archive book and brand film, designed to offer a more sensory experience.
Hyundai Motor's 'Re:Style' debuted in 2019 in New York with Maria Cornejo, who created clothing from waste car seat fabric. In 2020, the project served as a platform for a collaboration with six designers at London store Selfridges, while in 2021, the company partnered with L'Eclaireur in Paris and Boontheshop in Seoul to further widen its impact.
Hyundai has announced that it will be launching Re:Style 2023 with renowned Fashion Designer Jeremy Scott. Now in its fourth year, 'Re:Style' is an eco-friendly upcycling platform that calls internationally acclaimed designers to transform automotive waste into fashion items.
For this year's collection, Jeremy Scott has made a haute couture collection utilising discarded materials from Hyundai's electric vehicles, alongside deadstock fabrics. The Hyundai Re:Style exhibition will be presented in Seongsu-dong in Seoul, South Korea, alongside the launch of the new Kona Electric, following a gala preview event.
The exhibition space has been designed with a parametric pixel motif, a representative element of Hyundai Motor's electric vehicle lineup, while visitors will also be able to view an archive book and brand film, designed to offer a more sensory experience.
Hyundai Motor's 'Re:Style' debuted in 2019 in New York with Maria Cornejo, who created clothing from waste car seat fabric. In 2020, the project served as a platform for a collaboration with six designers at London store Selfridges, while in 2021, the company partnered with L'Eclaireur in Paris and Boontheshop in Seoul to further widen its impact.
For this year's collection, Jeremy Scott has made a haute couture collection utilising discarded materials from Hyundai's electric vehicles, alongside deadstock fabrics. The Hyundai Re:Style exhibition will be presented in Seongsu-dong in Seoul, South Korea, alongside the launch of the new Kona Electric, following a gala preview event.
The exhibition space has been designed with a parametric pixel motif, a representative element of Hyundai Motor's electric vehicle lineup, while visitors will also be able to view an archive book and brand film, designed to offer a more sensory experience.
Hyundai Motor's 'Re:Style' debuted in 2019 in New York with Maria Cornejo, who created clothing from waste car seat fabric. In 2020, the project served as a platform for a collaboration with six designers at London store Selfridges, while in 2021, the company partnered with L'Eclaireur in Paris and Boontheshop in Seoul to further widen its impact.
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