Hyundai rolls out new campaign for the Ioniq 5 and Ioniq 6

Hyundai Motor America and its African American marketing agency of record, Culture Brands, have launched a new multicultural campaign featuring the Ioniq 5 and Ioniq 6.

The latest addition to the popular OKAY Hyundai series, the new campaign, titled Choose Yours, comprises a spot which has been embedded above, which references the viral 'pick the paper' TikTok challenge and follows a real couple to experience the convenience, accessibility and joy of electrification. Just as the couple chooses in the spot, viewers of the video will also have the opportunity to choose and experience the lifestyle that each vehicle unlocks.

Hyundai's OKAY marketing theme has been designed to strengthen the connection between Hyundai and the African American community through the embedding of cultural references and nuances in the creative messaging.