Hyundai Tucson to feature in upcoming 'Uncharted' film
06 Feb 2022|733 views
The new Hyundai Tucson will show its versatile capabilities and futuristic design in the upcoming Sony Pictures film Uncharted as a customised 'Beast' concept prototype.
The action-adventure movie from Sony Pictures is based on the popular PlayStation video game of the same title, Uncharted, by Naughty Dog. In the film, street-smart thief Nathan Drake (played by Tom Holland) is recruited by seasoned treasure hunter Victor 'Sully' Sullivan (Mark Wahlberg) to recover a fortune lost by Ferdinand Magellan 500 years ago.
The design of the 'beast' was the product of a collaboration between the Hyundai Design and Technical Centre in Irvine, California, and Sony Pictures. The car gets a rugged exterior with fortified bumpers, tyres and other outdoor-ready accoutrements that exhilarate the treasure-hunting escapade.
As part of its marketing activities for the film, Hyundai Motor has also launched a global TV commercial starring Tom Holland and a variety of digital and on-site promotional activities. The 60-second commercial, titled Car Wash, features Holland as Nathan Drake, who arrives at a local car wash with his Tucson covered in mud and filled with various treasure-hunting tools and artifacts. While his car is being washed, Nathan relaxes at the car wash until the car is clean and ready for its next adventure.
The action-adventure movie from Sony Pictures is based on the popular PlayStation video game of the same title, Uncharted, by Naughty Dog. In the film, street-smart thief Nathan Drake (played by Tom Holland) is recruited by seasoned treasure hunter Victor 'Sully' Sullivan (Mark Wahlberg) to recover a fortune lost by Ferdinand Magellan 500 years ago.
The design of the 'beast' was the product of a collaboration between the Hyundai Design and Technical Centre in Irvine, California, and Sony Pictures. The car gets a rugged exterior with fortified bumpers, tyres and other outdoor-ready accoutrements that exhilarate the treasure-hunting escapade.
As part of its marketing activities for the film, Hyundai Motor has also launched a global TV commercial starring Tom Holland and a variety of digital and on-site promotional activities. The 60-second commercial, titled Car Wash, features Holland as Nathan Drake, who arrives at a local car wash with his Tucson covered in mud and filled with various treasure-hunting tools and artifacts. While his car is being washed, Nathan relaxes at the car wash until the car is clean and ready for its next adventure.
The new Hyundai Tucson will show its versatile capabilities and futuristic design in the upcoming Sony Pictures film Uncharted as a customised 'Beast' concept prototype.
The action-adventure movie from Sony Pictures is based on the popular PlayStation video game of the same title, Uncharted, by Naughty Dog. In the film, street-smart thief Nathan Drake (played by Tom Holland) is recruited by seasoned treasure hunter Victor 'Sully' Sullivan (Mark Wahlberg) to recover a fortune lost by Ferdinand Magellan 500 years ago.
The design of the 'beast' was the product of a collaboration between the Hyundai Design and Technical Centre in Irvine, California, and Sony Pictures. The car gets a rugged exterior with fortified bumpers, tyres and other outdoor-ready accoutrements that exhilarate the treasure-hunting escapade.
As part of its marketing activities for the film, Hyundai Motor has also launched a global TV commercial starring Tom Holland and a variety of digital and on-site promotional activities. The 60-second commercial, titled Car Wash, features Holland as Nathan Drake, who arrives at a local car wash with his Tucson covered in mud and filled with various treasure-hunting tools and artifacts. While his car is being washed, Nathan relaxes at the car wash until the car is clean and ready for its next adventure.
The action-adventure movie from Sony Pictures is based on the popular PlayStation video game of the same title, Uncharted, by Naughty Dog. In the film, street-smart thief Nathan Drake (played by Tom Holland) is recruited by seasoned treasure hunter Victor 'Sully' Sullivan (Mark Wahlberg) to recover a fortune lost by Ferdinand Magellan 500 years ago.
The design of the 'beast' was the product of a collaboration between the Hyundai Design and Technical Centre in Irvine, California, and Sony Pictures. The car gets a rugged exterior with fortified bumpers, tyres and other outdoor-ready accoutrements that exhilarate the treasure-hunting escapade.
As part of its marketing activities for the film, Hyundai Motor has also launched a global TV commercial starring Tom Holland and a variety of digital and on-site promotional activities. The 60-second commercial, titled Car Wash, features Holland as Nathan Drake, who arrives at a local car wash with his Tucson covered in mud and filled with various treasure-hunting tools and artifacts. While his car is being washed, Nathan relaxes at the car wash until the car is clean and ready for its next adventure.
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