Introducing the Lexus Sport Yacht concept

It seems only fitting that Lexus, the brand known for its commitment to create amazing experiences, is beginning the new year by literally making waves with the unveiling of its Sport Yacht concept.

The concept for a luxury touring yacht came about a few years ago in Japan, when Toyota Motor Corporation President Akio Toyoda spent time testing a new line of Ponam premium yachts. As a master driver, he was inspired by the power, handling and stability of the advanced hull designs.

Akio then gave the Marine Department their marching orders: To envision how a premium performance yacht might expand the Lexus brand into new areas of lifestyle and recreation.