Jeep and Juventus to restart together
17 Jun 2020|949 views
There's no better way to talk about restarting than behind the wheel of a Jeep SUV. In over 75 years of history and thanks to renowned off-road capability, every model in the Jeep lineup has proved an extraordinary means of expression for freedom.
Even more so, as in the brand's constant evolution - in parallel with off-road performance - handling and connectivity have been enhanced in order to have customers experience urban adventures in complete comfort, and with the Renegade and Compass 4xe, Jeep's first plug-in hybrid models, the brand is paving new ways in the world of electrification.
This is the root of the claim 'Go Anywhere, Do Anything', a summation of Jeep's ability to push all boundaries. Sharing these values and the determination to succeed in every daily task, large or small, forms the the basis for the relationship that has now bound the Jeep brand to Juventus for eight seasons. Of course, this year is no exception, despite the shutdown of all sporting events.
This new beginning for both Jeep and Juventus is neatly summed up with the new slogan 'Keep Jeep and Restart' - words that evoke the desire of players and fans to move forward in a new way after lockdown while staying true to their passions. It will be backed by a new social media campaign under the banner 'Warm up! The new Jeep 4xe is ready to take the field', which uses the Jeep Renegade's headlights to conjure up the re-illumination of the floodlights at the Allianz Stadium in Turin.
There's no better way to talk about restarting than behind the wheel of a Jeep SUV. In over 75 years of history and thanks to renowned off-road capability, every model in the Jeep lineup has proved an extraordinary means of expression for freedom.
Even more so, as in the brand's constant evolution - in parallel with off-road performance - handling and connectivity have been enhanced in order to have customers experience urban adventures in complete comfort, and with the Renegade and Compass 4xe, Jeep's first plug-in hybrid models, the brand is paving new ways in the world of electrification.
This is the root of the claim 'Go Anywhere, Do Anything', a summation of Jeep's ability to push all boundaries. Sharing these values and the determination to succeed in every daily task, large or small, forms the the basis for the relationship that has now bound the Jeep brand to Juventus for eight seasons. Of course, this year is no exception, despite the shutdown of all sporting events.
This new beginning for both Jeep and Juventus is neatly summed up with the new slogan 'Keep Jeep and Restart' - words that evoke the desire of players and fans to move forward in a new way after lockdown while staying true to their passions. It will be backed by a new social media campaign under the banner 'Warm up! The new Jeep 4xe is ready to take the field', which uses the Jeep Renegade's headlights to conjure up the re-illumination of the floodlights at the Allianz Stadium in Turin.
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