Jeep launches new campaign for the Grand Wagoneer

Jeep has launched a new social medial campaign titled Where I'm From.

The campaign features Sports Analyst, former NBA player and Michigan Wolverine, Philanthropist and Detroit native Jalen Rose in the Jeep Grand Wagoneer. The six-week campaign features Rose paying tribute to the Detroit streets and the neighborhoods that have helped him thrive and influenced his success. It celebrates people from great cities across the nation, including Detroit, who are making an impact.

The campaign will be supported across Rose's social media channels, including Facebook, Twitter and Instagram, in addition to Jeep's social media channels. The campaign will run across the U.S.A through March, encouraging audiences to share stories about their city pride.