Lamborghini celebrates record year for cars delivered
19 Jan 2025|66 views
With a total of 10,687 cars delivered during 2024, an increase of 6% compared to 2023, Lamborghini celebrates a record year for its best annual result in its history, confirming the success of its 360-degree strategy built on brand, product innovation, and excellence in the luxury super sports car segment.
In 2024, all three macro-regions experienced growth compared to previous years; the Europe, Middle East, and Africa (EMEA) area recorded a 6% increase with 4,227 deliveries, followed by the Americas (up 7% with 3,712 deliveries), and the APAC region (up 3% with 2,748 deliveries).
Lamborghini has said that the results highlight the success of strategically balancing supply and demand, along with a well-calibrated order portfolio
Balanced growth was also recorded across the three models in the lineup with the top place going to the Revuelto, the first super sports V12 hybrid HPEV produced in Sant'Agata Bolognese. Grabbing attention right from its presentation in March 2023, the car has secured a strong order portfolio extending until the end of 2026.
Alongside the Revuelto, the Huracan also played a pivotal role in the success of 2024. With production of the last cars still in progress with deliveries scheduled throughout 2025, the Huracan is reaching the end of its production cycle and will pass the baton to its heir, the Temerario. The role of the Urus range has also played a part, thanks to the unveiling of the Urus SE plug-in hybrid version in April 2024. Set to replace the current Urus S and Performante versions, the car received a positive response on a global scale.
The Urus SE received an immediate positive response on a global scale, reinforcing Lamborghini's leadership in the super SUV segment
2024 was also a turning point for Lamborghini, with the transition to an entirely hybrid range - in alignment with its Direzione Cor Tauri strategy - becoming the first super sports car manufacturer in the world to offer a completely electrified portfolio.
During 2025 and in the coming years, the brand will continue to invest in technology, keeping the focus on innovation as an integral part of the most significant investment campaign in its history, and facing the challenges of the future with the same determination that marked its success in 2024.
With a total of 10,687 cars delivered during 2024, an increase of 6% compared to 2023, Lamborghini celebrates a record year for its best annual result in its history, confirming the success of its 360-degree strategy built on brand, product innovation, and excellence in the luxury super sports car segment.
In 2024, all three macro-regions experienced growth compared to previous years; the Europe, Middle East, and Africa (EMEA) area recorded a 6% increase with 4,227 deliveries, followed by the Americas (up 7% with 3,712 deliveries), and the APAC region (up 3% with 2,748 deliveries).
Lamborghini has said that the results highlight the success of strategically balancing supply and demand, along with a well-calibrated order portfolio
Balanced growth was also recorded across the three models in the lineup with the top place going to the Revuelto, the first super sports V12 hybrid HPEV produced in Sant'Agata Bolognese. Grabbing attention right from its presentation in March 2023, the car has secured a strong order portfolio extending until the end of 2026.
Alongside the Revuelto, the Huracan also played a pivotal role in the success of 2024. With production of the last cars still in progress with deliveries scheduled throughout 2025, the Huracan is reaching the end of its production cycle and will pass the baton to its heir, the Temerario. The role of the Urus range has also played a part, thanks to the unveiling of the Urus SE plug-in hybrid version in April 2024. Set to replace the current Urus S and Performante versions, the car received a positive response on a global scale.
The Urus SE received an immediate positive response on a global scale, reinforcing Lamborghini's leadership in the super SUV segment
2024 was also a turning point for Lamborghini, with the transition to an entirely hybrid range - in alignment with its Direzione Cor Tauri strategy - becoming the first super sports car manufacturer in the world to offer a completely electrified portfolio.
During 2025 and in the coming years, the brand will continue to invest in technology, keeping the focus on innovation as an integral part of the most significant investment campaign in its history, and facing the challenges of the future with the same determination that marked its success in 2024.
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