Lexus launches new broadcast spot in the U.S.A

Lexus has launched a new marketing campaign in the U.S.A.

The campaign features a broadcast spot video titled Like Attracts Like, which you can watch above.

The video features a series of individuals on stage, all using electricity in different ways to fuel their interests, to bring to life the idea that people are the power behind every Lexus, as cables trailing down from each stage glow and power the four vehicles featured in the spot - the RZ450e, RX500h, NX450h+ and the Electrified Sport Concept.

Under its Lexus Electrified vision, Lexus aims to work toward carbon neutrality in a way that is accessible for every guest through a variety of powertrains that cater to their individual needs. The firm will continue to add to its electrified portfolio of products which currently includes hybrid, plug-in hybrid, and battery electric vehicles to meet the needs and expectations of its customer. The firm also aims to offer a fully battery-electric lineup by 2035 globally.