Maserati Levante Instagram takeover campaign celebrated in London

On 27^th April, Maserati celebrated its Instagram takeover campaign at a special event at The Vinyl Factory in the heart of London's Soho, with live music performances from Tallia Storm and Hollie Stephenson, and an immersive journey through food and drink inspired by Maserati's newest model - the Levante. Maserati also took the opportunity to announce at the event the introduction of a petrol engine Levante S to the U.K., which will join the diesel version launched last year.

Maserati GB has been taking a unique approach to using Instagram by becoming the only automotive manufacturer to relinquish control of its Instagram channel on a monthly basis. Each 'takeover' has seen a diverse range of established and up-and-coming influencers explore life with a Maserati from a different angle, with each having curated their own unique content for the channel.

As a result, Maserati GB has grown a visually rich, diverse and exciting Instagram channel; the perfect case study for the value of being socially inclusive rather than exclusive. This month Maserati's Instagram channel has been taken over by @nikon_photography_ who is embarking on a journey of discovery from London to Lands End with the new Maserati Levante.