Mazda sets new record with its 900,000th MX-5 roadster
08 Feb 2011|3,451 views
 |
The 900,000th unit of the MX-5 rolled out on February 4, 2011, and comes 21 years and 10 months after the first MX-5 roadster was built way back in April 1989. The MX-5 was certified as the "Best selling two-seat sports car" by the Guinness Book of World Records back in May 2000 when production reached 531,890 units, and Mazda subsequently updated the records at the 700,000 and 800,000 mark, and will do so for the 900,000 cars milestone.
According to Nobuhiro Yamamoto, the program manager of the current MX-5, "Since Mazda launched the original MX-5, it has undergone two complete product redesigns and a series of upgrades. Its enduring success is due to the strong support it enjoys from MX-5 fans around the world. Going forward, I will strive to keep the MX-5's spirit alive while evolving it into a car that will be loved by even more people."
Mazda's senior managing executive officer in charge of development, Seita Kanai, said, "More than 20 years have passed since the first-generation Mazda MX-5 was born. During this time, society and vehicles themselves have changed significantly. Responding to environmental issues and the depletion of the Earth's natural resources has become increasingly important for all automakers. As part of its environmental efforts, Mazda announced its new SKYACTIV technologies last year.
"Currently, we are pushing forward with development of future products that will incorporate these technologies. Many of the elements that go into our SKYACTIV technologies, such as comprehensive weight reduction, grew from the long years of development work that have gone into the MX-5. Indeed, the guiding principle behind the SKYACTIV technologies - to build cars that are fun to drive - is perfectly embodied by the MX-5."
"As we head toward the next production milestone of one million units," Kanai continued, "Mazda is committed to further evolving the MX-5. We will refine its fun-to-drive character and further enhance its environmental and safety capabilities. As Mazda passes its 91st birthday, we are turning our sights toward our 100th anniversary. In the years ahead, we will continue to cherish the MX-5, alongside its loyal fan base, as the symbol of the Mazda brand."
|
The 900,000th unit of the MX-5 rolled out on February 4, 2011, and comes 21 years and 10 months after the first MX-5 roadster was built way back in April 1989. The MX-5 was certified as the "Best selling two-seat sports car" by the Guinness Book of World Records back in May 2000 when production reached 531,890 units, and Mazda subsequently updated the records at the 700,000 and 800,000 mark, and will do so for the 900,000 cars milestone.
According to Nobuhiro Yamamoto, the program manager of the current MX-5, "Since Mazda launched the original MX-5, it has undergone two complete product redesigns and a series of upgrades. Its enduring success is due to the strong support it enjoys from MX-5 fans around the world. Going forward, I will strive to keep the MX-5's spirit alive while evolving it into a car that will be loved by even more people."
Mazda's senior managing executive officer in charge of development, Seita Kanai, said, "More than 20 years have passed since the first-generation Mazda MX-5 was born. During this time, society and vehicles themselves have changed significantly. Responding to environmental issues and the depletion of the Earth's natural resources has become increasingly important for all automakers. As part of its environmental efforts, Mazda announced its new SKYACTIV technologies last year.
"Currently, we are pushing forward with development of future products that will incorporate these technologies. Many of the elements that go into our SKYACTIV technologies, such as comprehensive weight reduction, grew from the long years of development work that have gone into the MX-5. Indeed, the guiding principle behind the SKYACTIV technologies - to build cars that are fun to drive - is perfectly embodied by the MX-5."
"As we head toward the next production milestone of one million units," Kanai continued, "Mazda is committed to further evolving the MX-5. We will refine its fun-to-drive character and further enhance its environmental and safety capabilities. As Mazda passes its 91st birthday, we are turning our sights toward our 100th anniversary. In the years ahead, we will continue to cherish the MX-5, alongside its loyal fan base, as the symbol of the Mazda brand."
Latest COE Prices
May 2025 | 1st BIDDING
NEXT TENDER: 21 May 2025
CAT A$103,009
CAT B$119,890
CAT C$62,590
CAT E$118,889
View Full Results 
Thank You For Your Subscription.
Tags
Products & Services
For Owners
Quick Links
About Sgcarmart
