Mercedes-Benz and Spencer Hart collaborate on Shooting Brake

Mercedes-Benz and luxury menswear brand Spencer Hart have unveiled an exciting new collaboration at London Collections - the CLS 63 AMG Shooting Brake by Spencer Hart.

The two brands, whose shared creative ethos draws from understated elegance, style and glamour, have partnered to bring together design philosophies from the worlds of fashion and automotive engineering.

Unveiled as the finale to the 'Spencer Hart London Collections: Men show', the CLS 63 AMG Shooting Brake by Spencer Hart has been styled by Nick Hart, the brand's Creative Director, and showcases the work of AMG's Performance Studio and bespoke optioning. 

Mercedes-Benz's first U.K. fashion collaboration sees the designer crafting a unique design, which will be available for customers to order.

In place of the traditional Mercedes-Benz chrome accents and wheels, Nick Hart has chosen subtle, dark, understated finishes for interior trim details, and the external highlights.

The luxurious cabin of the bespoke Mercedes-Benz takes inspiration from Spencer Hart's flagship store in Brook Street, in particular the exclusive walnut panelled personal shopping area, 'The Vault'.

The CLS 63 AMG Shooting Brake by Spencer Hart has specially sourced dark Chocolate Brown Italian leather seats with contrasting Midnight Blue stitching, with the Spencer Hart logo (inspired by the Parker Hotel in Palm Springs), embroidered into each headrest.

Nick Hart, Creative Director of Spencer Hart said, "It seemed a natural fit to work on a car project with Mercedes-Benz. I have always been a fan of the brand and creating something that was uniquely Spencer Hart and ultimately cool as opposed to commercial, has resulted in something that both Spencer Hart and Mercedes-Benz are proud of."

Marcus Breitschwerdt, President and CEO, Mercedes-Benz U.K., said of the collaboration, "AMG is the U.K.'s fastest-growing high performance brand, gaining more new customers than ever before. Our AMG Performance Studio can create cars as unique as their owners, which is why we decided to show what can be achieved through this collaboration with Spencer Hart. This car demonstrates that with creativity and imagination, which Nick Hart has in abundance, you can create something really special."