MG pokes fun at 'dinosaur drivers' in new TV advertisement

MG Motor has launched a brand new TV advertisement for its 'Electric for Everyone' electric car campaign. Using the tagline 'Its a New Era', the new advert promotes MG's comprehensive range of electric cars, highlighting MG's leadership in mainstream electric cars which are suitable for everyone and for everything.

Although the three MG electric cars are the main attraction, the stars of the show are undoubtedly the inflatable dinosaurs which feature in almost every scene, as MG gently pokes fun at 'dinosaur drivers' who still rely solely on fossil fuel to get around.

The 30-second ad shows a family heading off on a camping weekend in their fully-electric MG ZS EV, passing a number of dinosaurs en-route including one fuelling up an old car in a petrol station and another trying to operate a payphone in a phone box.

When the family arrives at their destination, they are joined by family and friends who arrive in two more electric MG models, the all new MG5 EV and the MG HS Plug-in.

Daniel Gregorious, MG's Head of Sales and Marketing, said, "In many ways the TV ad is a bit of fun and it sends the message that it's a new era not just for MG but for motoring in general as consumers embrace electricity and leave petrol and diesel power behind."