Morgan announces new partnership with Hero-Era

The Morgan Motor Company and historic rallying platform Hero-Era have announced that they will be partnering to offer a range of benefits to Morgan owners and Hero-era members.

The partnership is said to further cement the relationship between the two firms, which already work together on Morgan Explores – a group driving tour exclusive to Morgan cars that is set to take place in September 2024 in Northern Spain and Southern France.

The new partnership will ensure that all customers purchasing a new or preowned Morgan from an official Morgan dealership in 2024 will receive a complimentary one-year Hero-Era premier membership. This membership grants access to a host of benefits, including early sign-up opportunities and preferential rates for rallies, access to exclusive member rates from Hero-Era partners, invitations to member-only events, access to Hero-Era's headquarters at Bicester Scramble events and a host of other benefits.

Reciprocally, Hero-Era members will benefit from a preferential rate on a range of Morgan experiences. Morgan's award-winning experience offering comprises ever-popular tours of the factory - which take visitors on a journey through the workshops at Pickersleigh Road - and driving experiences including shorter accompanied drives and full day, weekend or week hire of a Super 3 or a Plus Four.