Morgan launches 3D configurator for the Plus Six

The Morgan Motor Company has launched an immersive 3D online configurator for its newest model, the Plus Six.

Featuring high-fidelity graphics and the Plus 6's extensive range of options, it is the perfect tool both for customers to finalise the specification of their car, and for enthusiasts to imagine their dream Morgan.

The Plus Six is the first Morgan to have been designed entirely using Computer Aided Design, which has allowed the car to be modelled in the configurator with total accuracy. Combined with the integration of games development software and WebGL technology, it allows for a photorealistic 3D representation of the car. The user can move the car to view it from any angle, and even zoom in to view its features in detail.

Adding further graphic enhancement is the ability to visualise the car with the hood in both its raised and lowered position, with or without an optional hardtop fitted, and with the side screens in place or removed.

The configurator reflects the Plus Six's extensive options list, allowing users to not only choose their car's paint colour, wheel design, leather colour and texture, carpet colour, dashboard finish and hood options, but also to observe details such as its interior stitching colour and pattern, seat and hood piping, and wing beading colour.

Accessories such as driving spotlights and a luggage rack have also been fully rendered and can be added to the car. In total, there are more than a trillion possible permutations.

Morgan has also added a number of 'Inspirations', which can be used a starting point for a specification.

As users build their car, they are able to see the total price of their specification in real time, specific to their region, based on their location. Further broadening the configurator's international appeal is its availability in three different languages - English, French and German - selectable at launch.

After completing the design of their Plus Six, users can download an image pack for sharing on social platforms, download a full PDF brochure of their finished car, or save the URL to return to their specification at a later date. 

Click here to access Morgan's configurator.