Nissan launches a new Cube!
21 Nov 2008|4,841 views
In a series of launch events in Japan, the United States and Europe, Nissan has been displaying the fully redesigned "Cube" that continues the iconic, er, "cubic" styling of the previous generation. It adds higher levels of refinement and polish both inside and out. Sales of the new Cube begin in Japan on Nov. 26, followed by North American market in the spring of 2009, and Europe and other global markets in fall.
The signature, asymmetrical rear end remains while pursuing a simpler, more universal design for its debut on the world stage. It offers greater comfort, a larger cabin and a host of innovative interior details such as sofa-like seating, a large glass roof panel that extends over the driver's seat for an open, airy view of the outside environment, and a "shoji-style" roof shade that fills the cabin with gentle light.
The new Cube remains less than four meters long, providing big utility within a small physical footprint.
"The new Cube is designed for people who imagine a life less ordinary, who have grown tired of the never-ending pursuit of faster, more powerful, more outrageously styled cars," said Yosuke Iwasa, Segment Chief Product Specialist. "The quieter, more harmonious qualities of the Cube have attracted interest not only among young people, but for those in every walk of life. While carrying forward the concept of the original Cube, this latest edition has advanced significantly, including offering far greater comfort."
"The new Cube is a refined car of universal quality and appeal, that can compete without 'makeup' or excessive decoration," said Seiji Watanabe, Associate Product Chief Designer.
"The development concept took the approach of 'purifying' the Cube design, rather than "evolving' it. A jagged rock, for instance, loses its edges and takes on a polish as it travels down a river. This is the sort of refinement we wanted for the new Cube. We worked to simplify its exterior, using fewer lines and widening certain areas. We allowed the Cube design to refine itself, moving closer to nature and suggesting human warmth. The resulting 'purer, more peaceful' design is just what we wanted. It is a vehicle for people who are not being influenced by others, who go their own way, and enjoy interactions with friends in a welcoming atmosphere."
In a series of launch events in Japan, the United States and Europe, Nissan has been displaying the fully redesigned "Cube" that continues the iconic, er, "cubic" styling of the previous generation. It adds higher levels of refinement and polish both inside and out. Sales of the new Cube begin in Japan on Nov. 26, followed by North American market in the spring of 2009, and Europe and other global markets in fall.
The signature, asymmetrical rear end remains while pursuing a simpler, more universal design for its debut on the world stage. It offers greater comfort, a larger cabin and a host of innovative interior details such as sofa-like seating, a large glass roof panel that extends over the driver's seat for an open, airy view of the outside environment, and a "shoji-style" roof shade that fills the cabin with gentle light.
The new Cube remains less than four meters long, providing big utility within a small physical footprint.
"The new Cube is designed for people who imagine a life less ordinary, who have grown tired of the never-ending pursuit of faster, more powerful, more outrageously styled cars," said Yosuke Iwasa, Segment Chief Product Specialist. "The quieter, more harmonious qualities of the Cube have attracted interest not only among young people, but for those in every walk of life. While carrying forward the concept of the original Cube, this latest edition has advanced significantly, including offering far greater comfort."
"The new Cube is a refined car of universal quality and appeal, that can compete without 'makeup' or excessive decoration," said Seiji Watanabe, Associate Product Chief Designer.
"The development concept took the approach of 'purifying' the Cube design, rather than "evolving' it. A jagged rock, for instance, loses its edges and takes on a polish as it travels down a river. This is the sort of refinement we wanted for the new Cube. We worked to simplify its exterior, using fewer lines and widening certain areas. We allowed the Cube design to refine itself, moving closer to nature and suggesting human warmth. The resulting 'purer, more peaceful' design is just what we wanted. It is a vehicle for people who are not being influenced by others, who go their own way, and enjoy interactions with friends in a welcoming atmosphere."
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