Novak Djokovic at the heart of the new 508 Peugeot Sport Engineered advertising campaign

Because he shares Peugeot's values of 'Excellence, Allure, and Emotion', world tennis champion Novak Djokovic, the brand's ambassador, will star as the main protagonist of the new 508 Peugeot Sport Engineered advertising campaign.

With all-wheel drive, petrol and battery hybridisation, and 360bhp on tap, the 508 Peugeot Sport Engineered combines driving performance and remarkably low emissions, features that appeal to Novak Djokovic, who is very mindful of protecting the environment.

"As a sportsman and as a responsible citizen who is very mindful of protecting the environment, I support Peugeot's electrification strategy with pleasure and conviction," Djokovic remarks.

The theme of the 508 Peugeot Sport Engineered advertising campaign is silence combined with performance. With electrification, the most powerful production car ever produced by Peugeot can deliver environmentally-friendly performance, both in terms of noise pollution and emissions.