Peter Schreyer gets featured in new book

Automotive designer Peter Schreyer is being featured in a new book.

Titiled Roots and Wings, the book, published by gestalten, elaborates on Schreyer's life and legacy as one of the most influential figures in the field of automotive design.

As President and Head of Design Management of Hyundai Motor Group, Schreyer's design shaped Hyundai and Kia as brands and gave each company a distinctive identity. The development of this inspiring design identity led to their transformation and the development of Genesis as the third automotive brand of the Group.

Some of Peter Schreyer's notable accomplishments in automotive design include the Volkswagen Golf IV, Volkswagen New Beetle, Audi TT, Kia Stinger, and Hyundai Nexo.