Practical Ford hot hatches are putting new buyers in the driver's seat

Customers choosing practical performance models are increasingly ranking equipment levels and compact size as key purchase decisions, alongside powerful engines and driving experiences that better combine ride comfort with driving dynamics tuned by award-winning Ford Performance specialists.

Ford's Focus RS, Focus ST petrol and diesel, and Fiesta ST - now available in five-door bodystyles for the first time - also offer a number of technologies that enhance daily driving.

These include Ford's SYNC communications and entertainment systems, Quickclear windscreen for effortless defrosting in winter weather, and heated seats - helping keep the latest generation of hot hatches comfortable and practical all year round.

New findings from Ford sales data shows the average age of hot hatch customers has increased from around 38 years old in 2010 to 42 years old in 2016. Ford data also reveals that eight percent more women bought hot hatches in 2015, compared with 2010. 

More practical hot hatches also continue to hold their appeal with a dedicated customer base as those buyers grow older and experience lifestyle changes. Having a family no longer rules out owning a hot hatch as an everyday car, and performance car fans who could not afford their dream car in their younger years are now able to consider a modern hot hatch in later life.