Rolls-Royce brings Elegance to 2017 Geneva Motor Show

At this year's Geneva Motor Show, Rolls-Royce will show why it is considered to be the world's leading luxury house by showcasing the full breadth of its Bespoke capabilities. The facets of Bespoke tailoring, Bespoke engineering and Bespoke jewellery will demonstrate to every connoisseur who commissions a Rolls-Royce that they can count on having their desire for a truly personal motor car, that reflects who they are, fulfilled in the most fitting manner to them. In short, they can be assured that Bespoke is Rolls-Royce.

'Dawn - Inspired by Fashion' will, with its Spring/Summer 2017 collection of three colour schemes, show how Bespoke means complementing the fine couture our patrons wear from day to day. The Wraith Black Badge, a motor car Bespoke-engineered to suit its younger, edgier customers will demonstrate that at Rolls-Royce, Bespoke is anything but skin deep.

And one patron has allowed Rolls-Royce to show the Geneva crowds that only they can 'create the unimaginable' by showing the Elegance, the ultimate expression of luxury with the luxury world's first Diamond paint finish. Only Rolls-Royce, with the skilled craftspeople who reside in its paint shop, could have created a paint made from 1,000 crushed diamonds. Named Diamond Stardust, this is the most luxurious and lustrous exterior ever seen on a motor car, and the most expensive paint to grace the body of a Rolls-Royce.

Such cars are considered works of art by their collectors and owners, and in homage to this status, Belgian artist Charles Kaisin has created a Bespoke sculpture for the Rolls-Royce Art Programme that will adorn the Rolls-Royce stand for the duration of the Geneva Salon.