Rolls-Royce launches Regional White Glove Programme in Singapore

A journey in a Rolls-Royce car is always meant to be an experience - one that embodies supreme comfort, unrivalled luxury and quiet serenity.

Many Rolls-Royce owners and their guests are chauffeured in their busy business schedule by professional drivers. But with Sir Henry Royce's mantra of 'striving for perfection', how can the journey be made even more of a 'magic carpet ride'?

For the first time, Rolls-Royce Motor Cars is running a Chauffeur Driving programme across the Asia Pacific region, in countries like Singapore, Taiwan, Macau and Bangkok where there are traditionally a larger proportion of chauffeur-driven Rolls-Royce owners.

Called the 'White Glove Programme', this unique training is being conducted for new and experienced chauffeurs to help them to better handle their clients' Rolls-Royce cars.

Chauffeurs play a very important role in delivering a definitive Rolls-Royce experience to clients and they can achieve that by paying close attention to detail.

This programme is not about performance driving but instead focuses on enlightening drivers to have a thorough understanding of great driving etiquette, standards, best practice, car handling, safety and delivering a truly Rolls-Royce journey.

Personal standards such as their appearance, behaviour, attitude have to be taken into strict consideration. Before the journey, chauffeurs have to plan ahead, such as checking the traffic conditions and choosing the better route to deliver the best 'magic carpet ride'.

Chauffeurs also have to care for their passengers during loading and unloading, as well as make sure their needs are well taken care of. Along the way, they must not only drive safely but also at all times ensure the safety and security of their passengers.

The training will be conducted by UK-based Rolls-Royce expert, Andi McCann, who is highly experienced in working with chauffeurs and professional racing drivers.

With Rolls-Royce, Andi is the company's approved VVIP Chauffeur, a Rolls-Royce Chauffeur and etiquette trainer, a Rolls-Royce product expert and trainer and Rolls-Royce Chauffeur for the Board of Directors, CEO and Chairman.