Swedish Metal takes on German Techno in the Volvo V40 Challenge

Under the tag line 'Bored of German Techno? Try some Swedish Metal', Volvo is asking customers to challenge their perceptions and test drive both the V40 D2 R-Design and the Mercedes A-Class A180 CDI BlueEFFICIENCY Sport. If the customer still chooses the Mercedes after driving both cars consecutively - Volvo will pay the first month's payment. Sadly this offer is only valid in the U.K.

Since launch, the Volvo V40 has received many positive media reviews, strong customer feedback and become Volvo's best-selling model in the U.K. The five-seating five-door hatchback comes in two other variants - the V40 R-Design and the V40 Cross Country.

Jon Wakefield, sales director for Volvo Car UK said, "The all new V40 has been a roaring success since its introduction and we have such belief in the V40 being a fantastic product that we're being bold enough to put our money where our mouth is. I have no hesitation in telling people what a great car the V40 is, and by getting more and more people to test drive it, I'm sure more and more people will agree with me."

"Some may call us brazen, others may call us bold, but there's no denying that we have such confidence in the V40 that we're prepared to challenge people's opinions and make them consider their options. This campaign is sure to raise a few eyebrows!" says Georgina Williams, Head of Marketing for Volvo Car U.K.

The Volvo V40 was launched in Geneva last year and till the end of May 2013, Volvo Car U.K. have registered 4,905 V40s - accounting for just under 36 percent of all Volvo Car U.K. sales.