T-Cross and Cara Delevingne are '#MORETHAN1THING'

For the market launch of the T-Cross, Volkswagen is embarking on a campaign for its latest SUV in Europe. The integrated 360-degree campaign includes a TV spot, printed and billboard advertisements as well as digital and social media content. The campaign face and testimonial of the T-Cross is Cara Delevingne. The claim #MoreThan1Thing describes the versatility of both the vehicle and its testimonial.

For Jurgen Stackmann, Member of the Board of Management of the Volkswagen brand responsible for Sales, Marketing and Aftersales, the 26-year old Briton with her many and varied professions and passions is the ideal choice.

"Cara Delevingne and the T-Cross are a perfect match. Both are multi-faceted all-rounders - young, cool and versatile. Cara is the personification of the claim that we have developed for the T-Cross - 'More than one thing'. I am very pleased about this cooperation."

Cara Delevingne has been among the best-known models for almost a decade and has also enjoyed success as a singer, actress, activist and businesswoman. In her private life, she enjoys surfing, is passionate about playing the drums and takes photographs. In Volkswagen's new campaign, her versatility makes the T-Cross her ideal companion and she presents the multi-faceted nature of the vehicle in a creative and lively way.