Toyota and Lexus will make automated braking standard on most models by 2017
28 Mar 2016|1,589 views
Advanced automatic safety technology that was once available on only the most expensive new vehicles is about to be included as standard equipment on almost every Toyota and Lexus model and trim level in the United States. Announced at the New York Motor Show, Toyota will begin to include the Toyota Safety Sense and Lexus Safety System + packages, anchored by automatic emergency braking (AEB), on almost every new vehicle by the end of 2017.
This major commitment by Toyota means that AEB technology will be widely available four years ahead of the 2022 industry target announced by the National Highway Traffic Safety Administration (NHTSA) and Insurance Institute for Highway Safety (IIHS).
"At Toyota, we are committed to creating better ways to move for everyone," said Jim Lentz, CEO of Toyota Motor North America. "High-level driver assist technologies can do more than help protect people in the event of a crash; they can help prevent some crashes from ever happening in the first place. We are proud to help lead this industry in standardising these systems and bring automated braking to our customers sooner rather than later."
Already available as a low-cost option on a broad range of Toyota and Lexus vehicles, Toyota Safety Sense and Lexus Safety System + are designed to help address three key areas of driver assistance: preventing or mitigating frontal collisions, including pedestrians; helping keep drivers within their lane; and enhancing road safety during night driving. Technologies include Toyota's Pre-Collision System, Lane Departure Alert, and Automatic High Beams.
Advanced automatic safety technology that was once available on only the most expensive new vehicles is about to be included as standard equipment on almost every Toyota and Lexus model and trim level in the United States. Announced at the New York Motor Show, Toyota will begin to include the Toyota Safety Sense and Lexus Safety System + packages, anchored by automatic emergency braking (AEB), on almost every new vehicle by the end of 2017.
This major commitment by Toyota means that AEB technology will be widely available four years ahead of the 2022 industry target announced by the National Highway Traffic Safety Administration (NHTSA) and Insurance Institute for Highway Safety (IIHS).
"At Toyota, we are committed to creating better ways to move for everyone," said Jim Lentz, CEO of Toyota Motor North America. "High-level driver assist technologies can do more than help protect people in the event of a crash; they can help prevent some crashes from ever happening in the first place. We are proud to help lead this industry in standardising these systems and bring automated braking to our customers sooner rather than later."
Already available as a low-cost option on a broad range of Toyota and Lexus vehicles, Toyota Safety Sense and Lexus Safety System + are designed to help address three key areas of driver assistance: preventing or mitigating frontal collisions, including pedestrians; helping keep drivers within their lane; and enhancing road safety during night driving. Technologies include Toyota's Pre-Collision System, Lane Departure Alert, and Automatic High Beams.
Latest COE Prices
August 2025 | 1st BIDDING
NEXT TENDER: 20 Aug 2025
CAT A$102,009
CAT B$123,498
CAT C$70,001
CAT E$122,334
View Full Results Thank You For Your Subscription.