Vauxhall defies misconceptions in new ad campaign for the Corsa

Vauxhall Motors is challenging misconceptions in its latest marketing campaign for the all new Corsa.

The inspiring and bold campaign pays tribute to people from all walks of life who are defying common misconceptions every day. The narration throughout the advert encourages the audience to look beyond the labels, switch up their perceptions and live by their own rules with the all new Vauxhall Corsa.

The Vauxhall Corsa is at the forefront of Vauxhall's New Rules Britannia brand positioning, which celebrates the unique and diverse melting pot of the U.K. and champions customers who are unashamedly themselves, challenge existing perceptions and make their own rules. Watch the new advert on Vauxhall's Youtube channel here.