Volkswagen launches YourWagen series of owner stories

Volkswagen has unveiled a new communications initiative, YourWagen, based on a simple concept: Its own name.

Translated into English, Volkswagen means 'the people's car. There is, as such, no Wagen without the Volks. 

The platform features stories showing the bond between customer and their Volkswagen vehicles ranging from stories about love to stories about careers 

Based on this principle, the YourWagen platform is crafted to celebrate the different roles Volkswagen vehicles play in the lives of those who drive them. The initiative explores the dynamic between Volkswagen fans and their four-wheeled companions.

The YourWagen platform is set to feature a selection of true-life tales from Volkswagen owners, inviting customers to reflect on what they may name their own Wagen. So far, Volkswagen has features three customers, Hanzalah, who owns a classic 1990 Volkswagen Scirocco; Luke and his Beetle; and finally, Emma and Jo with their ID.4. Their stories range from friendship to overcoming life's difficulties, and even turning hobbies into careers. 

Looking forward, YourWagen TV is set to build on people's stories and help Volkswagen fans cement their fondness for the brand and its cars. A selected number of Volkswagen fans will get the opportunity to have their own bespoke YourWagen badges applied to their cars in the form of a YourWagen nameplate.