Volkswagen celebrates return of "Fire and Ice"

Volkswagen celebrates the comeback of "Fire and Ice" with a music video starring the all-electric ID.3 GTX Fire+Ice model and a song, titled "Fire + Ice", by Purple Disco Machine.

The music video also bridges the past and the future, featuring the 1990 Golf 2 Fire and Ice alongside its all-electric successor. Inspired by the 1986 ski film, Fire and Ice, and the legendary modern classic car, the vehicular protagonists pursue their drive for freedom and spectacular experiences.

With "Fire + Ice", Purple Disco Machine has reinterpreted the song in a way that pays homage to the original while bringing it right up to date

In addition, with the Fire + Ice song, Purple Disco Machine has reinterpreted it in a way that pays homage to the original while bringing it right up to date. With Jake Shears, the DJ has enlisted one of the most glamorous falsetto voices in modern music for the production.

The ID.3 GTX Fire+Ice model was developed in collaboration with the performance sportswear brand Bogner Fire+Ice, part of the Munich-based luxury sports fashion company Bogner. As an homage to the year the original model was released, only 1990 units of the ID.3 GTX Fire+Ice will be available.