Lynk & Co announces European launch plans

Lynk & Co, the global connected and shareable mobility brand, confirms its home territories roll-out with a series of announcements across Europe this week. In Amsterdam, the third model in Lynk & Co's stunning lineup of cars - 02 - was revealed at an urban adventures themed launch party in the Netherlands' capital.

In Ghent, European Lynk & Co production was confirmed from 2019 at the long-standing and award-winning Belgian manufacturing base for sister company, Volvo.

In Gothenburg, plans were revealed for Lynk & Co's European market roll-out along with the brand's innovative retail approach across its initial target cities.

Lynk & Co Senior Vice President, Alain Visser, said, "As a global brand with a strong European identity, these announcements in our home nations fill me with pride.

From our headquarters in Sweden, we will roll out sales with an initial focus on key European cities for our target audience of globally connected urbanites. We will manufacture in Europe, for Europe, focusing initially on hybrid-only electrified derivatives of our new range of cars - further expanded today with the youthful 02."

Lynk & Co's first European store will open in Amsterdam, quickly followed by new locations in Barcelona, Berlin, Brussels and London as the first cities adopted by the brand. These 'Offline Stores' will be located in central fashion districts as easy-to-navigate, sociable and fun brand boutiques.

Supporting the city stores in Europe will be the online store at Lynkco.com - the hub of the business in Europe, together with the 'Offline Tour' of pop-up stores that will visit many other European cities every week.

Lynk & Co has also decided to abandon the traditional automotive concept of base models, entry points and endless options lists. Inspired by the worlds of fashion and technology, trim levels and optional extras are replaced with a simple selection of fully equipped, one price collections.

At the core of the Lynk & Co brand is connectivity. Customers will find a range of connected technologies on offer in the vehicles, from a sharing function with the world's first in-car share button to wireless charging and a dedicated Lynk & Co app store - all aimed at making life easier on the move. Described as a 'smartphone on wheels', all models come with a large central touchscreen and advanced telematics systems - always connected to the internet and the car's own cloud.