Alfa Romeo celebrates its 110th birthday
30 Jun 2020|441 views
To commemorate a milestone that very few automakers can match, Alfa Romeo celebrates its 110th anniversary by reopening the doors to its historic museum in Arese, Italy, while following all current health and safety guidelines.
The brand invites fans from around the world to see new sections of the museum, enjoy exclusive video content and join the celebration festivities online.


Located in Arese, on the outskirts of Milan, the Alfa Romeo Museum is a true brand centre that houses more than 200 historical vehicles, making it the natural venue to celebrate the brand's 110th anniversary.
As a special gift to all the 'Alfisti' ( fans of Alfa Romeo) around the world, Alfa Romeo now opens the museum's previously private collection storage areas to the public, inviting visitors to enjoy an additional 150 cars, plus trophies, artwork, and engines for road, air and marine mobility. The collection is divided into 18 themed zones, ranging from the brand's earliest cars, such as the 20/30 ES, to Formula racers, with Formula 1 and Formula Indy models among them.


The new limited-edition Giulia GTA, conceived for the brand's 110th anniversary, makes its first public debut in Arese. From a technical point of view and in terms of concept, the new Giulia GTA is inspired by the Giulia GTA of 1965.
Developed by the racing arm of Alfa Romeo, Autodelta, the 1965 'Gran Turismo Alleggerita' (GTA) was based on the Giulia Sprint GT that racked up sporting successes worldwide. The new Giulia GTA is based on the Giulia Quadrifoglio and is fitted with a more powerful version of the 2.9-litre V6 bi-turbo engine with 533bhp.
Alfa Romeo is inviting all fans, from diehard 'Alfisti' to casual enthusiasts, to join the festivities at the museum via the brand's official social media channels here. Download the interactive press pack here.
To commemorate a milestone that very few automakers can match, Alfa Romeo celebrates its 110th anniversary by reopening the doors to its historic museum in Arese, Italy, while following all current health and safety guidelines.
The brand invites fans from around the world to see new sections of the museum, enjoy exclusive video content and join the celebration festivities online.


Located in Arese, on the outskirts of Milan, the Alfa Romeo Museum is a true brand centre that houses more than 200 historical vehicles, making it the natural venue to celebrate the brand's 110th anniversary.
As a special gift to all the 'Alfisti' ( fans of Alfa Romeo) around the world, Alfa Romeo now opens the museum's previously private collection storage areas to the public, inviting visitors to enjoy an additional 150 cars, plus trophies, artwork, and engines for road, air and marine mobility. The collection is divided into 18 themed zones, ranging from the brand's earliest cars, such as the 20/30 ES, to Formula racers, with Formula 1 and Formula Indy models among them.


The new limited-edition Giulia GTA, conceived for the brand's 110th anniversary, makes its first public debut in Arese. From a technical point of view and in terms of concept, the new Giulia GTA is inspired by the Giulia GTA of 1965.
Developed by the racing arm of Alfa Romeo, Autodelta, the 1965 'Gran Turismo Alleggerita' (GTA) was based on the Giulia Sprint GT that racked up sporting successes worldwide. The new Giulia GTA is based on the Giulia Quadrifoglio and is fitted with a more powerful version of the 2.9-litre V6 bi-turbo engine with 533bhp.
Alfa Romeo is inviting all fans, from diehard 'Alfisti' to casual enthusiasts, to join the festivities at the museum via the brand's official social media channels here. Download the interactive press pack here.
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