The rise of smartphones and touch screens inside cars has sparked a growing debate around the dangers of distraction behind the wheel. But Volvo Cars safety experts say that distraction is a fact of life, and that technology should be used to support people in their daily commute.

The company's own safety research and behavioural science work suggests that when used correctly, modern technology inside the car can actively reduce distraction, boost road safety and help people to be better and more focused drivers.

"It is easy to think that phones and screens are the only scourge of the modern driver, but life as a whole is distracting," said Malin Ekholm, head of the Volvo Cars Safety Centre. "We know people do not get distracted on purpose, but it happens. You could be late for daycare and somewhat stressed. Or you get behind the wheel after a bad day at work. All this affects you as a driver."

Volvo Cars actively uses technology to combat the dangers of distraction and build some of the safest cars on the road. For example, its active safety systems with autobrake and steer assist are designed to be on guard to help drivers if they lose concentration or are distracted for a split-second.

Inside the cabin of the new XC40 Recharge, an advanced voice control on Volvo Cars' new Android-powered infotainment system allows drivers to control the temperature, set a destination, play their favourite music and podcasts or call their mum on her birthday - all while keeping their hands on the wheel.

Volvo Cars believes that distraction should also be addressed via in-car cameras and other sensors that monitor the driver. With such technologies, if a clearly distracted (or intoxicated) driver does not respond to warning signals and risks a serious, potentially lethal accident, the car could intervene.

That intervention could involve limiting the car's speed, alerting the Volvo on Call assistance service and, as a last resort, actively slowing down and safely parking the car. Volvo Cars plans to start introducing these cameras on the next generation of Volvo’s scalable SPA2 vehicle platform.