Aston Martin opens 007-inspired pop-up in London

Aston Martin has launched 'The House of Q', a pop-up experience to mark its 60-year association with the 007 film franchise.

The House of Q by Aston Martin has an appropriately covert front, and those who wish to visit may assess it through a secret door within what appears to be a magazine newsstand inside House 12-13 Burlington Arcade, off Piccadilly in London's Mayfair (look out for a special edition of V57 - Aston Martin's luxury lifestyle magazine which features editorial detailing the relationship between Aston Martin and 007).

A few covert messages will lead guests at The House of Q by Aston Martin through a secret door that leads into a speakeasy bar, adorned with technical drawings and parts from the original DB5 with sketches, diagrams and schematics from the archives of both Aston Martin and EON Productions. Also on display here is a top-secret Q flight case, along with hints at a future Aston Martin model, for those able to uncover it.

Guests will also be able to see the original Goldfinger script, film posters and set photography, while upstairs, a Configurator Lab rests, offering customers the opportunity to work with Aston Martin design experts to configure their perfect car (find out more about the latest Aston Martin DB12 or the Vantage here and here respectively, although we're not sure if either of these will be completely inconspicuous, if you do decide you need to ditch those company cars).

The House of Q by Aston Martin is open to the public until 4 August and can be located at House 12-13, Burlington Arcade, 51 Piccadilly, London W1J 0QJ in the U.K.